Both Sides of the Table

OCTOBER 8, 2014

” It’s the most common refrain I hear from investors and even entrepreneurs these days. ” I hear it when I visit LPs (the people who invest in VCs) all across the country, “Yeah, I haven’t been out there for a few years but I keep hearing that something is going on there.” Yes, Google won.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. But of course Google eventually became the massive winner in this category.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

FEBRUARY 16, 2010

Jeff's father is an entrepreneur, and I wanted to go down the entrepreneurial path, so we had this early concept for a cash back and coupon web site. That was really enormous for us, and we were the number one searched-for thing on Google that morning. Noah Auerhahn: We just had too much free time at USC.

USC 207

USC CPC Sites Startup 207

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Cost per click (CPC). Marty Zwilling.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

DECEMBER 15, 2010

They can sell those ads on a CPM, CPC, or CPA basis. Yahoo made the decision that they could not, or would not be able to make the level of investment required to keep up with Google. Google has an amazing position, and is deeply entrenched, because of consumer embedded behavior and business network effects.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

InfoChachkie

DECEMBER 2, 2009

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. No one, including the engineers who work on Google’s constantly evolving search algorithms, fully understands how to reliably and consistently boost search results via artificial means.

Customer 164

Customer Custom Advertising SEM 164