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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg? . Doesn’t.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. What about mobile?

Marketing 379
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Interview With Mike Mothner, Wpromote On Growth, Acquisitions

socalTECH

The area which probably is really attuned to your readers, is we also serve many mid-market, growth oriented companies that are looking to grow and acquire customers, with paid and earned digital channels, paid search, paid media, social, email, and organic SEO, as well as digital PR and content. What are your thoughts on that?

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. They have a mobile app and I felt like it crashed too much for my liking. How many adds came through organic SEO? If you have multiple versions of your product, how many are web vs. mobile? On measurement.

Metrics 346
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What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

Think of web vs. mobile. SEO marketing vs. social marketing. To be clear – I’m not saying huge successes make a VC less likely to be helpful to you – I’m just saying it’s not a guaranteed predictor. I would call their portfolio companies and ask how helpful or not they’ve been.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

But through expressing points-of-view I can raise above the consciousness of my customers (entrepreneurs and limited partners who invest in VC funds) in ways that I couldn’t without breaking through the noise of the hundreds of others of VCs who also have money. Think about Luma Partners. And Flurry always gets mentioned. Final example.

Marketing 389
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Render Media: Creating A Digital Publisher In The Social Age

socalTECH

The people who we our content and videos in are essentially connected, mobile, have their phone with them all the time. Back then, it was a much different game, and there was not much of an emphasis on social and more on SEO. Everyone carries their phone around, and 70 to 75 percent of the traffic on our site is all mobile.

Media 100