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Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

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Don’t Limit Your Startup Marketing To Social Media

Startup Professionals Musings

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

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5 Steps To Locking In The Right New Venture Partner

Startup Professionals Musings

Another partnering model example is the IBM Watson Group $1 billion investment to share cloud-based development and super-computing tools. This facilitates technology growth and innovation for startups in Silicon Alley, as well as positioning IBM for future growth. Social media relationships fuel the scaling fire.

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5 Strategies For Startup Partnering To Win Long Term

Startup Professionals Musings

Another partnering model example is the IBM Watson Group $1 billion investment to share cloud-based development and super-computing tools. This facilitates technology growth and innovation for startups in Silicon Alley, as well as positioning IBM for growth down the road. Social media relationships fuel the scaling fire.

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Venture investors and startup execs say they don’t need Elizabeth Warren to defend them from big tech

TechCrunch LA

Warren’s plan called for regulators to be appointed to oversee the unwinding of several acquisitions that were critical to the development of the core technology that make Alphabet’s Google and the social media giant Facebook so profitable… and Zappos. ”

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Practice The Art Of The Pivot Before The Next Crisis

Startup Professionals Musings

You will be pivoting your business in your lifetime, whether you are a new startup, or a mature company like Motorola or IBM. Resurgence begins when entrepreneurs and top executives stop trusting only themselves, and build a coalition with customers to see what is and isn’t working. Reinvent the vision for change.

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7 Keys To Being An Exceptional Business Leader Today

Startup Professionals Musings

Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost. Some entrepreneurs I know attempt to retain control, or save money, by eschewing advisors and using stealth mode. Marty Zwilling First published on Inc.com on 08/19/2021.

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