InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164

InfoChachkie

NOVEMBER 9, 2010

In the early 1970s, the Seven-Up Company devised an ingenious plan to market its flagship soda. When evaluating a potential Institutional Investor, entrepreneurs should consider what they are not , as much as what they are. If you haven’t already subscribed yet, subscribe now for. free weekly Infochachkie articles!

Entrepreneur 157

Entrepreneur Invest Funding Capital 157

InfoChachkie

OCTOBER 24, 2011

There has recently been a common theme among the entrepreneurs I have interviewed and the conferences I have attended: despite the relatively weak state of the world economy, now is a great time to create a high-tech startup. Marketing is free or cheap because of social media. We always say it and I believe it.”.

Company 257

Company Companies Startup Study 257

InfoChachkie

NOVEMBER 9, 2010

In the early 1970s, the Seven-Up Company devised an ingenious plan to market its flagship soda. When evaluating a potential Institutional Investor, entrepreneurs should consider what they are not , as much as what they are. If you haven’t already subscribed yet, subscribe now for. free weekly Infochachkie articles!

Entrepreneur 140

Entrepreneur Cloud Computing Invest Funding 140