Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. These give good customer connection and SEO. Focus first on the social media trinity.

Social Media 103

Social Media Media Marketing Startup 103

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. These give good customer connection and SEO. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. These give good customer connection and SEO. Focus first on the social media trinity.

Media 92

Media Social Media Marketing Resource 92

SoCal CTO

MARCH 9, 2007

skip to main | skip to sidebar SoCal CTO Friday, March 9, 2007 Map of VC Investments Found this Map of 2006 VC Investments post. Early Stage Marketing and Branding – Farida Fotouh. Product Manager Entrepreneur Mark Geller SEO for Startups Startup Version 1.0 Marketing, Startups and Networking in Los Angeles.

Venture Capital 150

Venture Capital Invest CTO Coach Southern California 150

Both Sides of the Table

JANUARY 3, 2016

While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros. Examples of VC platform services include: recruiting, marketing, design support, inside sales reps, consulting, accounting services and so forth.

Venture Capital 150

Venture Capital Platform Startup Resource 150

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Tags: entrepreneurs startups.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

SoCal CTO

MARCH 13, 2007

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150

CTO Coach Southern California CTO Hire Software 150

socalTECH

AUGUST 8, 2016

Last week El Segundo-based Wpromote acquired fellow marketing agency Standing Dog, in a deal which brings the company to 260 employees, and continues to grow the company. We have a strong focus on ROI, and the high growth, mid-market companies are the backbone of our growth. So we are looking for clients looking for significant growth.

Acquisition 100

Acquisition Paid Search El Segundo SEO 100

Startup Professionals Musings

FEBRUARY 15, 2011

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. As a result, being an entrepreneur in now within the financial reach of almost everyone. Don’t be the last to get on board.

Entrepreneur 94

Entrepreneur Startup Search Engine Optimization SEM 94

Tech.Co

MAY 31, 2023

Launching and growing a startup is one of the biggest missions an entrepreneur can undertake. Yet, with so many tools vying for the attention of business owners, navigating the over-saturated market can be overwhelming. Read on to discover our top picks, or jump to specific sections using the links below.

Tool 131

Tool Startup Software Review Technical Review 131

socalTECH

MARCH 13, 2020

Dmitri Leonov: We built a distribution business for equipment for the spa industry, and have had 10,000 client over that time, but in the last few years, we've really focused on talking to spa customers about their needs in the market. We then started to help clients switch to marketing using our own machines.

Template 124

Template Beverly Hills Startup SEM 124

Startup Professionals Musings

JULY 24, 2015

In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas. Every entrepreneur should count on at least a couple of adjustments or pivots before they get it right.

Blogging 110

Blogging Startup Search Engine Optimization Social Media 110

Both Sides of the Table

MARCH 25, 2016

In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. Market Size. It’s ok to target a small market and you can probably build a niche business that is extremely valuable to you as an individual.

Startup 150

Startup Marketing Study SEO 150

socalTECH

FEBRUARY 15, 2019

However, because of our marketing and how efficient we are, we're able to make it work. We were able to boot strap the company on only $800, and scaled it to millions in revenues without investment, because of the efficiency of our marketing. We started to dump money into sales and marketing and development so we could scale up.

Startup 113

Startup Venture Capital Beverly Hills Acquisition 113

Both Sides of the Table

APRIL 23, 2011

I took the opportunity this past week to publish summary notes of some of the VCs and entrepreneurs I had interviewed on This Week in VC. One of my goals in doing the show was not only to educate entrepreneurs but also to put a human face on many of the VCs in our industry as VCs can be hard to get to know. (5:00 5:00 – 5:55).

Capital 265

Capital Venture Capital Veoh Startup 265

Both Sides of the Table

JUNE 12, 2013

But less as a complaint and more as advice to younger networkers, the more you invest in relationships the more you will get when you need. One of the most common questions I hear from first-time entrepreneurs is, “How do I meet angels?” Later on he would offer to share his advice on SEO with other portfolio companies.

Venture Capital 407

Venture Capital Press GRP Partners Blogging 407

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

JUNE 18, 2012

Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Sales and marketing costs. Print your own collateral and marketing materials until the business is rolling. As a result, being an entrepreneur in now within the financial reach of almost everyone. Don’t be the last to get on board.

Startup 102

Startup Search Engine Optimization SEM Social Network 102

Both Sides of the Table

APRIL 4, 2011

How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. Revenue metrics are one of the first things I ask for from the startups in which I invest. In 6 months?

Metrics 346

Metrics Startup SEO Customer 346

SoCal CTO

MARCH 1, 2007

skip to main | skip to sidebar SoCal CTO Thursday, March 1, 2007 Entreprenuer Network Great post by Ben Kuo - The Importance of the “Network&# to Entrepreneurs - the informal connections between people in the technology industry here who have a vested interest in helping entrepreneurs take their companies to the next level.

Networking 150

Networking CTO Coach Southern California CTO Hire 150

SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Venture Capital 150

Venture Capital Guide CTO Coach Southern California 150

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 91

Social Media Media Metrics SEO 91

Both Sides of the Table

JANUARY 22, 2014

SEO marketing vs. social marketing. Fred Wilson wrote perfectly about sticking with struggling investments. Most entrepreneurs I encounter seem to make their decisions more on perceived brand, past successes and ability to intro. Think of web vs. mobile. Traditional software vs. SaaS. It’s not you.

Venture Capital 364

Venture Capital Coach Writing SaaS 364

socalTECH

APRIL 14, 2010

I was working with sponsors and partners, and finding that they were interested in identifying smaller markets where they could hone in on an audience, versus buying ads on something like iVillage with millions of eyeballs. Brands are definitely investing it in the women and mom's space. We're also investing a lot in video.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Tech Zulu Event

NOVEMBER 8, 2012

Being an entrepreneur is about, “The journey through the ‘NO’ to get to the YES’ ” said by Ryan Caldbeck, CEO of CircleUp , on a panel at the Connections Conference in Indianapolis. Being an entrepreneur is about making a commitment no matter how painfully difficult it is to keep it. image EPA/Andrew Gombert.

Startup 104

Startup Technical Review Search Engine Optimization Los Angeles 104

SoCal CTO

MARCH 20, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

Tech Zulu Event

JANUARY 20, 2014

Leave it to me to spend 14 hours in Dallas on the very day that three of my favorite industries crush capital… * Social marketing, with $14M through Bessemer Venture Partners and Harrison Metal Capital to Main Street Hub. It’s as subtle, yet important, as the distinction between “social marketing” and “social media.”

Technical Review 71

Technical Review Commerce Yahoo Web 71

Startup Professionals Musings

NOVEMBER 12, 2013

Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.” If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Key measurements should always include return on investment, and visibility to the targeted audience.

Social Media 93

Social Media Content Startup Web 93

SoCal CTO

MARCH 20, 2007

Whats interesting is that Ive been seeing opportunities to use social marketing for businesses that typically target Time Poor audiences. I also read - The Difference Between Apple and Microsoft Marketing that tells us: Apples marketing is designed for Time Poor buyers, while Microsofts is designed for Time Rich buyers.

CTO Coach 150

CTO Coach Southern California CTO Hire Social Media 150

SoCal CTO

FEBRUARY 28, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Google 150

Google Mobile CTO Coach Southern California 150

SoCal CTO

FEBRUARY 25, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

CTO Coach 150

CTO Coach Southern California CTO Hire Startup 150

SoCal CTO

MARCH 12, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

MyShape 150

MyShape CTO Coach Southern California CTO Hire 150

SoCal CTO

FEBRUARY 17, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Blogging 150

Blogging CTO Coach Southern California CTO Hire 150

Startup Professionals Musings

OCTOBER 3, 2012

Beware of no-cost and low-cost marketing. Marketing requires content, and nothing is “free.” If you web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. Key measurements should always include return on investment, and visibility to the targeted audience.

Startup 96

Startup Social Media Content Paid Search 96

SoCal CTO

MARCH 5, 2007

His work in social media, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.

Southern California 150

Southern California CTO Coach CTO Hire Social Media 150