Entrepreneur Marketing Platform SEM 
Both Sides of the Table
JANUARY 11, 2014
I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.
Startup Professionals Musings
APRIL 4, 2015
Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost.
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Both Sides of the Table
FEBRUARY 7, 2013
And we wanted a head of global marketing. And I had been telling my partners for a couple of years that I thought Ethan was one of the more talented entrepreneurs I had come across in San Francisco. We generally have a policy to only fund entrepreneurs once the first version of a product has shipped or it near to shipping.
Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Early evidence is good.
Both Sides of the Table
MARCH 25, 2016
In our industry we applaud the efforts for entrepreneurs to have tried and we know that today’s failure can bring the experience for tomorrow’s success. Market Size. It’s ok to target a small market and you can probably build a niche business that is extremely valuable to you as an individual.
Tech Zulu Event
SEPTEMBER 19, 2010
Social Media Week is a global platform that connects people, content, and conversation around emerging trends in social and mobile media. Here in Los Angeles we've tied the entire conference together with the Twelethon , a creative fundraising platform in support of Inner-City Arts. The Startup/Entrepreneur Guide to Social Media Week.
Startup Professionals Musings
SEPTEMBER 15, 2013
You don’t need to invent an innovative product to be a real entrepreneur. Many of these new entrepreneurs were regular employees a few years ago, focused on a skill specialty. Here are a few examples: Marketing specialists. Then your apps need to run on the new iPhone platform. We are becoming a society of entrepreneurs.
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