This Immigrant Entrepreneur Launched Her Billion Dollar Empire, Despite Speaking No English
InfoChachkie
MARCH 21, 2019
Ida was well positioned to expand her market from upscale clients purchasing custom dresses to mass market consumers. Fast Followers Usually Beat First Movers. Ida wasn’t even the first modern-day entrepreneur to offer women brassieres. As such, it had no impact on the fashion market. Celebrity Sells.
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