Startup Professionals Musings

JANUARY 2, 2016

In business, this means an entrepreneur who never says no to any customer is doomed to a hard life and some expensive mistakes. Many people will argue that total customer satisfaction is paramount, but I’m a pragmatist who believes that treating everyone the same really means treating all of them poorly.

Customer 65

Customer Custom Startup Satisfaction 65

Startup Professionals Musings

OCTOBER 21, 2015

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 101

Metrics Marketing Demand Paramount 101

Startup Professionals Musings

JULY 9, 2018

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.

Metrics 57

Metrics Demand Marketing Paramount 57

Tech Zulu Event

MAY 8, 2014

Back in January, at the annual TechZulu Startup Forecast , our panel of industry leaders and investors spent a healthy dose of time discussing the ongoing JOBS Act (Jumpstart Our Business Startups) and the investing sphere at large. Chance is a local grown entrepreneur with a 15 year track record. We Found Experts.

Invest 83

Invest Platform Entrepreneur Paramount 83

socalTECH

JUNE 16, 2010

When we started discussing the idea behind the company, Guitar Hero and Rock Band were the talk of the town. He showed me the guitar technology, telling me in his South African accent--that he "never gave up" on the MIDI guitar. I have always loved it, and never gave up. They find out it is freaking hard to actually play guitar.

Orange County 244

Orange County Startup Slides Paramount 244

socalTECH

JUNE 23, 2011

One trend in the Southern California high tech startup market has been an increasing number of startups--and executives--who have been looking to combine their interests in business with their enthusiasm for giving back through nonprofits and causes. We launched that section with Paramount, with the movie ad as the lead sponsor.

Causecast 222

Causecast Startup Content Education 222

socalTECH

NOVEMBER 6, 2008

We caught up with James to hear more about the company, how he managed to get funding even in this economy, and his view on the mobile market. For those who haven't tried your service, tell us the story behind the site and how you started it? James Citron: We started the company a little over two years ago.

Mogreet 133

Mogreet Paramount Entertainment Mobile 133

Both Sides of the Table

JANUARY 16, 2012

I raised money as an entrepreneur, like you, in 1999, 2000, 2001, 2003 and 2005 for two different companies. I never suggest that entrepreneurs just randomly pitch VCs. Start by trying to narrowing the list of total prospective VCs. You’ll never make a great entrepreneur. Tell a friend! Every investor is different.

Develop 366

Develop Development Funding Venture Capital 366