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Moviepilot Sets Up Office In Venice, Hires Two Execs

socalTECH

Moviepilot , which operates an online movie discovery site, said last week that it has opened up an office on Abbot Kinney in Venice, California, as part of its expansion into Los Angeles. Elkins joins the firm from MEC, where she had run interactive media campaigns for Paramount and Dreamworks.

Venice 178
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6 Metrics On How Well Your Business Is Driving Demand

Startup Professionals Musings

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Understanding culture is paramount, but measuring results is even better.

Metrics 102
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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Understanding culture is paramount, but measuring results is even better.

Marketing 174
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How to Use Generative AI and LLMs to Improve Search

TechEmpower

This category encompasses a vast array of content, from emails and text documents to social media posts. Initial Query Refinement: Initial query is the starting point in any search process where a user provides an initial query to the system. Unstructured Data, as the name suggests, lacks a clear structure.

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5 Unfair Advantages To Help You Succeed In Business

Startup Professionals Musings

These authors speak from their own wealth of experience in creating and growing technology startups, marketing, and fundraising. In the business world, your ability to raise money is often paramount to your success. What seems like the wrong place or a chance meeting might be the start of an important partnership or opportunity.

Help 130
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Interview with Sara Bordo, NowLive

socalTECH

Despite the proximity to Hollywood and the entertainment world, in the world of Southern California startups, actually combining the two world is quite difficult. Bordo has previously served at Paramount and MGM, in addition to a stint at SocialVibe.com. What's your background, and how did you start this? READ MORE>>.

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Reflections on 2016: Kevin Winston, Digital LA

socalTECH

This morning, we have Kevin Winston of Digital LA (www.digitalla.net), the organization which is LA's largest digital networking group and which is behind the Silicon Beach Fest, the first and largest tech, startup and entertainment conference in LA. Similarly, the LA tech scene had had hundreds of startups pop up over the past 5 years.