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The Demographics Of New Venture Founders Are Changing

Startup Professionals Musings

Contrary to what you might guess, the highest rate of small business and entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs. One new incentive is the falling transaction costs and barriers to entry for entrepreneurs of every age. In the U.S.,

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6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. Authority – the guiding light. Consistency.

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Customer Trust Is An Opportunity With A Huge Payback

Startup Professionals Musings

My recommendation to entrepreneurs is to recognize these concerns as an opportunity to make people’s life better, rather than worry and dodge the risk. Make your company visible, reachable and responsive through social networks. Market your solution and user benefits, not the mysterious technology behind it.

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Baby Boomers May Be Your Biggest Startup Competitors

Startup Professionals Musings

Contrary to what you might guess, the highest rate of entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs. With longer life expectancies and greater health in later life, older generations are moving to start new firms -- and mentor young entrepreneurs.

Startup 119
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Is Silicon Valley Really Coming to an End?

Both Sides of the Table

He didn’t mean to make a media storm out of it – it was a simple comment on his Facebook page. But then Marc Andreessen weighed in – as did I and several others – and the media picked up on his comments. Entrepreneurs can still build big businesses on the outskirts.” ” My 3.5 Laughable now.

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Encore Entrepreneur Is The New Baby Boomer Lifestyle

Startup Professionals Musings

Contrary to what you might guess, the highest rate of entrepreneurial growth over the last few years is not Gen-Y upstarts, but Boomers over the age of 50, now called encore entrepreneurs. With longer life expectancies and greater health in later life, older generations are moving to start new firms -- and mentor young entrepreneurs.

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Entrepreneurs Need To Be Experts On Social Change

Startup Professionals Musings

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt just as completely to the changes in the buying and social behavior of consumers. Perhaps the greatest asset in social capital is that of benevolence.