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Why an Atlanta-based Black influencer collective swapped their collab house for a studio

TechCrunch LA

From Los Angeles to Silicon Valley , a trend emerged among social media influencers and startup founders alike: move into a mansion with 10 or so collaborators, work day and night together to build fame and wealth, and hope that your new roommates do their dishes. A post shared by Collab Studios (@collabstudiosatl).

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The Old Ways Of Social Media Marketing Are Broken

Startup Professionals Musings

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.

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More investors are betting on virtual influencers like Lil Miquela

TechCrunch LA

Meanwhile, new venture-backed companies like the superstealthy Shadows, SuperPlastic and Toonstar are all developing virtual characters that will launch via social media channels like Snap and Instagram, or on their own platforms. “We saw the impact that the rise of mobile was having on linear. .”

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The Future with Social App Invasions | Snapchat, Then Came ‘Yo’ and Now It’s Emojli

Tech Zulu Event

Fact: social media is among the top most powerful communication tools today. Pew Internet Project’s research on Social Networking reports that as of January 2014, 74% of online adults use social networking sites. Digital Insights reports in their 2014 Social Media statistics that Facebook has 1.01

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Interview with Jordan Glazier, Wildfire Systems

socalTECH

And, if you're a social platform, is there a way to monetize all that activity happening on your service? Jordan Glazier: Wildfire has developed a platform for monetizing social messaging. So, if you're a marketer, how do you track and encourage those word-of-mouth recommendations? Wildlink is backed by Mucker Capital.

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Reflections on 2016: Brad Brooks, TigerText

socalTECH

Today's contribution is from Brad Brooks , the co-founder and CEO of TigerText , which provides clinical communication solutions for the healthcare industry, and also co-founder of anonymous social media app Whisper. You can see all of our holiday reflections here. What's was biggest news from you or your‏ firm this year?

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Interview with Scott Grimes, Stackin

socalTECH

Our interview today is with Scott Grimes , the CEO of Los Angeles-based Stackin' , which operates a text-based, financial messaging platform. Scott Grimes: Ultimately, we are a text messaging platform build on top of Twilio. What we do, is we take them from social media into a one-to-one relationship, via text, directly to their phone.

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