Entrepreneur Press SEO 
Both Sides of the Table
FEBRUARY 20, 2012
She actually IS the prototypical entrepreneur. It represents the great majority of entrepreneurship and eschews the fairytale rags-to-VC-riches stories we so often read about in the press. But Tracy did what entrepreneurs do. One of the many things you become expert at when you launch your own company and have no money is SEO.
Both Sides of the Table
MARCH 14, 2013
Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? Here’s what’s going through his/her head: Is this story “newsworthy” or am I being asked to publish a press release? ” Can you imagine that ever getting inches in the press?
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Both Sides of the Table
JUNE 12, 2013
One of the most common questions I hear from first-time entrepreneurs is, “How do I meet angels?” It’s why long before you ever want press coverage you need to spend time actually helping journalists, respecting their profession, taking their calls (not having your PR department screen them) and knowing what interests them.
Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I actually like finding entrepreneurs who are more circumspect, less braggadocios and generally more planned about their actions. That’s fine if entrepreneurs are your target market.
Both Sides of the Table
JANUARY 12, 2014
The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example.
Both Sides of the Table
SEPTEMBER 14, 2010
This is the second article in a series on what it takes to be a great angel investor (and why this should matter to entrepreneurs). I like to invest where I have a personally strong connection with the entrepreneur and/or a strong intuition on the market from prior experience. Part 1 – Access to Great Deal Flow – is here.
InfoChachkie
JULY 23, 2012
Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. When the entrepreneur is obsessed with the product and the company has organized all of its activities around that, it’s very powerful.”. We have never done a press release.
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