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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

She actually IS the prototypical entrepreneur. But Tracy did what entrepreneurs do. One of the many things you become expert at when you launch your own company and have no money is SEO. Tracy studied SEOMoz and several other online sources of SEO tips. More on that later. That may soon change. She never gave up.

Startup 363
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Why Your Marketing Campaign Sucks

Both Sides of the Table

.” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? I am a VC. I hand out money. How differentiated is that?

Marketing 389
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7 Keys To Utilizing A Blog To Drive Your Business

Startup Professionals Musings

Blogs help because sites that update data frequently get higher SEO rankings. An informal writing style is generally recommended. You can repurpose your posts into articles, books and reports. Don’t be shy, I don’t know many CEOs today that write their own speeches and marketing materials. Add outgoing links.

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8 Ways To Ensure That Your Website Is Winning For You

Startup Professionals Musings

In fact, very few website owners even track their website activity, or use Search Engine (SEO) or Conversion Rate Optimization (CRO) tools now available. By far the most effective technique for improving your writing is simply carrying out user readability tests on every piece of content, and really listening to feedback.

SEO 53
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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

This is NOT the same as Search Engine Optimization (SEO). SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Campaign setup and ad copy writing. Tracking and performance reporting. Marty Zwilling.

SEM 90
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Every Consultant Needs a Blog More Than a Website

Startup Professionals Musings

Blogs help because sites that update data frequently get higher SEO rankings. An informal writing style is generally recommended. You can repurpose your posts into articles, books and reports. Don’t be shy, I don’t know many CEOs today that write their own speeches and marketing materials. Add outgoing links.

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For a Services Business, a Blog Trumps a Website

Startup Professionals Musings

Blogs help because sites that update data frequently get higher SEO rankings. An informal writing style is generally recommended. You can repurpose your posts into articles, books and reports. Don’t be shy, I don’t know many CEOs today that write their own speeches and marketing materials. Add outgoing links.