Startup Professionals Musings

AUGUST 20, 2013

What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Put yourself on the site. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Professional user-friendly site design.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

Startup Professionals Musings

OCTOBER 6, 2013

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. In reality, most people will never find negative content, unless a link appears on the first page of search engine results.

Report 98

Report Search Engine Optimization Startup Google 98

Startup Professionals Musings

OCTOBER 14, 2017

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. In reality, most people will never find negative content, unless a link appears on the first page of search engine results.

Search Engine Optimization 56

Search Engine Optimization Content Social Network Google 56

socalTECH

APRIL 14, 2010

Our interview this morning is with Lolita Carrico, founder of Gloss Network for Women (www.mygloss.com), an online network of sites focused on women. Are sponsors interested in such highly targeted sites, rather than the broad reach? Do you find it's been more difficult to build up traffic for a more targeted site, or easier?

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

NOVEMBER 27, 2011

Many of the businesses and entrepreneurs I know still don’t realize that they need to use and understand the Internet, even if their interest is not e-commerce. If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. Search engine marketing (SEM).

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

AUGUST 30, 2012

Every startup fears that one angry and unfair customer who can jeopardize the business by a negative post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. In reality, most people will never find negative content, unless a link appears on the first page of search engine results.

Search Engine Optimization 85

Search Engine Optimization Content Social Network Google 85

Startup Professionals Musings

JULY 2, 2012

As an entrepreneur, you should assume none of your customers is like you, yet I find that most entrepreneurs assume just the opposite. Everyone must have a web site that is complete, inviting, and easy to use. Use social media, search engine optimization, blogging, and mobile media. Face reality.

Marketing 98

Marketing Search Engine Optimization Customer Custom 98

Startup Professionals Musings

MAY 28, 2011

Every startup fears that one angry and unfair customer who can jeopardize the business by a SCREAMING post on Ripoff Report , Yelp , or one of the hundreds of other consumer complaint and review sites on the Internet. In reality, most people will never find negative content, unless a link appears on the first page of search engine results.

Web 93

Web Search Engine Optimization Content Social Network 93

Startup Professionals Musings

MAY 5, 2017

Here are some key ones that I recommend, based on my experience in business, and my many years as an advisor to entrepreneurs: Choose a name that works across the Internet and the world. All marketing costs money, including viral marketing, search engine optimization, click-through, and social media support.

Social Media 57

Social Media Search Engine Optimization Startup Customer 57

Startup Professionals Musings

DECEMBER 5, 2010

What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Put yourself on the site. Include links to other sites showing your positives. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Startup Professionals Musings

APRIL 22, 2011

As an entrepreneur, you should assume none of your customers is like you, yet I find that most entrepreneurs assume just the opposite. Everyone must have a web site that is complete, inviting, and easy to use. Use social media, search engine optimization, blogging, and mobile media. Face reality.

Marketing 99

Marketing Search Engine Optimization Startup Customer 99

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. In the learning space, eLearningLearning.com is the most highly trafficked site in the space. Elearning is an example.

Startup 162

Startup Content Advertising Sites 162

Startup Professionals Musings

OCTOBER 3, 2010

Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. If you sell widgets, and a user is searching for widgets, your ad will appear on the same page as the search results for widgets. This is NOT the same as Search Engine Optimization (SEO).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

APRIL 15, 2010

Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization). Blogs help because sites that update data frequently get higher SEO rankings. Tags: entrepreneur business blog startup website. Marty Zwilling.

Blogging 48

Blogging Search Engine Optimization Startup Writing 48

Startup Professionals Musings

FEBRUARY 27, 2010

Search engines like Google depend on website HTML tags, inbound and outbound links, and relevant content to do its ranking and matchmaking, and hopefully get your company found and near the top of customer search requests. Yet my random poll of a dozen company sites found 25% were missing even the most basic tag info.

SEO 48

SEO HTML Search Engine Optimization Web 48

Tech Zulu Event

APRIL 10, 2012

Companies are spending more time and money on their mobile sites than their full-fledged website. I thought it might be valuable (and fun) to share some of those “mobile surprises” with you: SEO (Search Engine Optimization). All you hear about these days is Mobile. Things you don’t read about in the Wall St Journal.

Mobile 82

Mobile Search Engine Optimization SEO Startup 82

InfoChachkie

DECEMBER 2, 2009

As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill. Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. Such Search Engine Optimization (SEO) is modern-day snake oil.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

JANUARY 29, 2017

If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization).

Blogging 69

Blogging Search Engine Optimization Web Writing 69

Startup Professionals Musings

AUGUST 10, 2012

If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization).

Blogging 96

Blogging Search Engine Optimization Writing Social Network 96

Both Sides of the Table

SEPTEMBER 1, 2010

I first learned the ropes around SEO (search engine optimization) and how for years this has been a cat-and-mouse game where people game the system (Google) through link exchanges, offshore SEO “agencies,&# widgets, algorithmically optimized content and the like that degrades the quality of search results.

News 284

News Blogging Search Engine Optimization SEO 284

Startup Professionals Musings

APRIL 27, 2011

If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Every business wants their web site to appear on the first page of search engine results from a relevant search (Search Engine Optimization).

Blogging 91

Blogging Search Engine Optimization Services Writing 91