Many Entrepreneurs Believe Viral Marketing is Free
Startup Professionals Musings
AUGUST 11, 2013
The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product. Marty Zwilling.
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