Equity Marketing Pricing Study 
TechCrunch LA
MAY 25, 2019
For one, because millennials, according to various studies, are consuming less alcohol than previous generations and are therefore seeking non-alcoholic beverage alternatives. Bev , a canned wine business that recently raised $7 million in seed funding from Founders Fund, thinks marketing in the alcohol industry is the problem.
Startup Professionals Musings
MAY 30, 2022
According to one study a decade ago, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. They need a large infusion from venture capitalists, private equity, bank loans, or mezzanine financing. There is no free lunch.
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InfoChachkie
FEBRUARY 25, 2013
Tool Users - Startups often have a long gestation period in which the team is in discovery mode, defining the company's value proposition, target market, pricing, business model, etc. Sadly, relatively few entrepreneurially minded MBA graduates can now afford to accept a below-market salary at a startup.
Startup Professionals Musings
MAY 11, 2016
Idling capacity is a notion that was first systematically studied and measured in the context of industrial processes. With US student debt at over one trillion dollars, startups like Skillshare and Udemy provide top-class vocational training for the price of a Harvard hoodie. There is value in the “idling capacity” of all assets.
Startup Professionals Musings
SEPTEMBER 1, 2019
According to one study a while back, only 45% of founders plan to exit after stage one, and my guess is that less than half the remainder survive the next stage in their own company. They need a large infusion from venture capitalists, private equity, bank loans, or mezzanine financing. There is no free lunch.
InfoChachkie
OCTOBER 24, 2011
Marketing is free or cheap because of social media. Determining the perfect moment to enter the startup market, whether by creating a company or joining an ongoing venture, is akin to timing the financial markets. At the end of the period studied, 94.5% People are free or cheap because of the recession.
Both Sides of the Table
MAY 13, 2018
The most important advice I could give you before you set out in fund raising mode is to understand that fund-raising a sales & marketing process and needs to be managed. People who believe the former believe that you should see the market demand before too many people know you’re “in market.”
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