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Headspace Targets Digital Medicine Market

socalTECH

Santa Monica-based Headspace , which develops mindfulness and meditation apps, says it is targeting the medical market with the launch of a new, digital medicine subsidiary it calls "Headspace Health". Headspace says its apps have been used in more than 65 evidence-based research studies, run by U.K.'s

Marketing 100
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Apex Innovation Sciences Forms From Three Way Merger

socalTECH

A new company, Apex Innovation Sciences --with headquarters in Long Beach, California and Marlton, New Jersey--has formed out of a corporate merger of CNS Network and Hassman Research Insitute , along with the Clinical Trial Centers Alliance , three companies in the clinical trial studies industry, the companies said this morning.

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5 Risk Reduction Strategies For Your Next New Venture

Startup Professionals Musings

According to a classic Harvard Research study, first inventors spend at least a third more on their initial technology than later innovators. Market research can thus be based on real customers and a previously tested market. Studying and learning from the mistakes of others is the best way to reduce your own risks.

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5 Keys To Reducing Startup Risk By Building On Trends

Startup Professionals Musings

According to a classic Harvard Research study, first inventors spend at least a third more on their initial technology than later innovators. Market research can thus be based on real customers and a previously tested market. Studying and learning from the mistakes of others is the best way to reduce your own risks.

Startup 157
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Connexity Buys Hitwise

socalTECH

Los Angeles-based digital marketer Connexity has acquired consumer data collection company Hitwise , from parent company Experian , the company said this morning. The two combined deals were worth $47M plus up to $5M in earnout.

Study 100
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Startups Weekly: VCs are drunk on beverage startups

TechCrunch LA

For one, because millennials, according to various studies, are consuming less alcohol than previous generations and are therefore seeking non-alcoholic beverage alternatives. Bev , a canned wine business that recently raised $7 million in seed funding from Founders Fund, thinks marketing in the alcohol industry is the problem.

Startup 223
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XCOR Aerospace Raises $5M

socalTECH

Mojave-based XCOR , which is developing reusable, rocket powered vehicles aimed at the commercial space market, said Monday that it has raised $5M in an equity round of funding. As part of the funding, the company said that Dyson, Fleming, and Dr. Lee Valentine of the Space Studies Institute have all joined the company's board.

Study 145