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9 Keys To Employing Social Media To Grow Your Startup

Startup Professionals Musings

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience. Project the future.

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Define Startup Social Media Goals and Metrics Early

Startup Professionals Musings

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

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10 Keys To Success Despite Accelerated Market Change

Startup Professionals Musings

Most new businesses need three to five advisors or board members to regularly evaluate progress and resource needs, as well as your own leadership. These advisors need a stake in your success, like a monthly stipend, or an equity share of the business. Put operational systems and metrics in place early.

Marketing 116
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7 Ways To Highlight Your Personal Value To Investors

Startup Professionals Musings

Unfortunately, most of us don’t have enough resources to bootstrap our own startups, so we are completely dependent on investors to help turn great ideas into great businesses. As you may have seen on the Shark Tank TV show, offering a tiny equity amount for a large investment will not endear you to investors.

Ideas 140
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Nine Keys to the Best Social Media Metrics for You

Startup Professionals Musings

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his recent book titled " Social Media Metrics."

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9 Strategies For Maximizing Your Social Media Impact

Startup Professionals Musings

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience. Project the future.

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5 Keys To A Viable Spending Rate And Cash Management

Startup Professionals Musings

Cash flow is a basic survival metric for every startup. Buffer your projected resource requirements. Deferred payments start with stretching the payables period but, more importantly, include giving employee equity in lieu of a higher salaries and negotiating vendor deferred payments out of future revenues.