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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. For 1991 I was very technical and also had a lot of practical business implementation experience in technology.

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Interview with Julie Novack, PartySlate

socalTECH

Looking for someone who can put together that perfect wedding or corporate event? PartySlate (www.partyslate.com)--which is backed by a slate of LA area investors--offers up a place to browse photos on events, find venues, and most importantly, planners who put those events on, so your next big event can be an unforgettable one.

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Startup Mentors

SoCal CTO

I've had several Startup CTO Consulting sessions recently where it became apparent that the Founder needed help with the business and product as much or more than the technology. Then we discussed how they could go about finding this startup business advisor. These are not mutually exclusive and good mentors and advisors get into both.

CTO Coach 259
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Interview with Erik Rannala, MuckerLab

socalTECH

We caught up with Erik to hear more about MuckerLab, and its efforts to grow the Los Angeles technology ecosystem. The second piece, is we want to, more globally, drive the growth and evolution of the technology and startup ecosystem here in Los Angeles. Erik, thanks for the time. Everything they need to launch and grow their business.

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Apply Hospitality-Driven Thinking to Your New Venture

Startup Professionals Musings

Unfortunately, too many of the technical entrepreneurs I mentor and advise are focused on their technology, and assume that the value will be self-evident to customers. Voice recognition and artificial intelligence are great technologies, but very few customers today can tell you how these make their life more enjoyable.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Most people totally advise against stealth. I worked with an entrepreneur who was to appear at a startup networking event where he was to talk about his company’s plans. He considered pulling out of the event because he wanted to stay in “stealth mode&# and felt an event like this compromised him.

Marketing 380
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What Makes an Entrepreneur? Four Letters: JFDI

Both Sides of the Table

I spent nearly a decade building software for large companies and then advising companies on the same. The technology team disagrees on direction and wants resolutions. There’s a guy in Los Angeles that I met at several tech networking events. Good entrepreneurs have a penchant for doing vs. over-analyzing. “Why?