Interview with Dan Yomtobian, Scour
socalTECH
MARCH 20, 2009
Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. For example, in Scour, you can do a search for shoes, and read comments about a specific shoe or shoe website, plus you can potentially engage users that left the comment. People are so used to the Google mold. It's pretty much been all organic.
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