article thumbnail

Here’s What’s Driving Collaborative Consumption and Where the Market May Head Next

Both Sides of the Table

The topic of the conference was “The Sharing Economy” and as I read many of the session title descriptions I realized that people would be talking more about “collaborative consumption” (think airbnb, taskrabbit, uber) than about why people are sharing more on Instragram & Snapchat. Market meet reality.

Marketing 361
article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379
article thumbnail

The Case For & Against Cryptocurrencies (for those tired of all the noise)

Both Sides of the Table

My goal is to lay out a basic framework for anybody unsure whom to listen to as a way of helping you think about a way to orient your own views. This market structure in which the few, large players use their market position to eliminate competition is inevitable. Our social graphs are locked in Facebook, Twitter and Snapchat.

Course 280