Remove Framework Remove Metrics Remove Product Remove Sales
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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

They advocate investing in their new framework, where the Z.E.R.O. New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs. As I mentioned, this framework is powerful, but none of these elements are free. Long-term sales.

Marketing 127
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How Startups Can Figure Out Sales: Amos Schwartzfarb, TechStars

socalTECH

Our interview today is with Amos Schwartzfarb , the author of Sell More Faster: The Ultimate Sales Playbook for Start-Ups , which comes out tomorrow, Wednesday. We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team.

Sales 113
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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

They advocate investing in their new framework, where the Z.E.R.O. New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs. As I mentioned, this framework is powerful, but none of these elements are free. Long-term sales.

Media 95
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10 Questions To Lead You To Timely Successful Change

Startup Professionals Musings

For example, early adopters may be easily sold, but new technology product success really hinges on adoption by certain demographics, perhaps more influenced by celebrities or mommy bloggers. The last thing you need in a startup is a false start, where you can’t deliver on a product change deadline, or a new marketing channel.

Startup 155
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7 Ways To Keep All Players Centered On What Matters

Startup Professionals Musings

The basic alignment framework of strategy, customers, people, and processes hasn’t changed, but the pace of technological, competitive, and social change has increased at an amazing rate. If you have had to pivot from the consumer market to enterprise customers, that requires new pricing models and new sales channels.

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Interview with David Loo, CEO and Founder of Perspectium

socalTECH

For today's interview, we sat down and spoke with David Loo , the founder and CEO of Perspectium (www.perspectium.com), a startup which is developing service management applications designed to help connect different, enterprise service management software products together. Perspectium recently raised a funding round from TVC Capital.

SaaS 113
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5 (More) Battle-Tested Business Tips From Amazon Founder Jeff Bezos

InfoChachkie

Sometimes we measure things and see that in the short term they actually hurt sales. But we do it anyway, because we believe that the short-term metrics probably aren''t indicative of the long term.”. If improperly administered, meetings become counter-productive, especially as an organization grows beyond its initial startup phase.

Tips 223