article thumbnail

Why Your Startup Needs a Sales Methodology

Both Sides of the Table

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. It’s what I call “ the evangelical phase ” of a company in which you’re out trying to persuade customers that a product you’ve designed is going to meet their needs better than other solutions on the market.

Sales 393
article thumbnail

How Startups Can Figure Out Sales: Amos Schwartzfarb, TechStars

socalTECH

Our interview today is with Amos Schwartzfarb , the author of Sell More Faster: The Ultimate Sales Playbook for Start-Ups , which comes out tomorrow, Wednesday. We caught up with Amos to learn about his new book, and to gain some tips for startup entrepreneurs on how to figure out when you're actually ready to scale your sales team.

Sales 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Selecting a Software Development Company in 2024

TechEmpower

Some offer specialized skill sets like expertise in a particular programming language or framework, or specific domain knowledge. Ensure that you investigate the designers' past work, samples of their work product, and their process. Quality of Work: The end product should not only look good but function as expected.

article thumbnail

Here is How to Make Sense of Conflicting Startup Advice

Both Sides of the Table

Draw from Frameworks. The most helpful type of advice in my mind are frameworks for how to solve a problem. On market segmentation I often recite my “ Elephants, Deer & Rabbits ” framework. Improving startup productivity ? Each is a framework for thinking about a problem. For example: 1.

Startup 407
article thumbnail

Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

They advocate investing in their new framework, where the Z.E.R.O. New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs. As I mentioned, this framework is powerful, but none of these elements are free. Long-term sales.

Marketing 127
article thumbnail

Why buy IT? Why buy MINE? Why buy NOW?

Berkonomics

These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause, and convincingly. It would pay you to work over this set of questions in a special session with sales, marketing and senior management in the room at once.

Sales 226
article thumbnail

Think about Performance Before Building a Web Application

TechEmpower

We’ve heard this from startup founders, product managers, development team leads, CTOs, and others who see their product gaining traction, but simultaneously see performance falling off a cliff. User experience is suffering and it’s the worst possible time with the product taking off. Framework Benchmarks.

Web 200