Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Owned media. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Owned media. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

MAY 6, 2022

This data comes from sensors, social media posts, digital pictures and videos, purchase transactions, everywhere. By transforming a single shopper's path into data points, companies can see how you move through a store, and how that tracks with sales. Social media and web data. Every day, we create 2.5

Social Media 96

Social Media Research Framework Sales 96

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Owned media. Long-term sales.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Owned media. Long-term sales.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

AUGUST 9, 2019

This data comes from sensors, social media posts, digital pictures and videos, purchase transactions, everywhere. By transforming a single shopper's path into data points, companies can see how you move through a store, and how that tracks with sales. Social media and web data. Every day, we create 2.5

Social Media 94

Social Media IBM IBM Commerce 94

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Owned media. Long-term sales.

Media 101

Media Marketing Startup Framework 101