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Anametrix Funding Worth $1.15M

socalTECH

The firm had earlier announced the funding, saying that it had added Michael Robertson, Fred Bourgeois, Neil Senturia, Eric Otterson, Gavin Mandelbaum and Laurent Asscher to its advisory board. Anametrix had announced the funding on August 18th, but had not released the amount of funding received. READ MORE>>. READ MORE>>.

Funding 154
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Anametrix Gets Funding, Adds Advisors

socalTECH

San Diego-based Anametrix , a developer of cloud-based business analytics software, said today that it has received new funding and added a slate of well known advisors. Details on the new private investment was not disclosed. Schreiber is at ProQuest Investments, and Asscher is President of Airtek Capital Group. READ MORE>>.

SEM 174
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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You have a marketing department with three people. They’re tasked with doing … marketing. Let me give you an example.

Startup 323
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Startup Business Model Considerations

SoCal CTO

Now, given our current economic crisis and VC ‘challenges’, the barriers to funding have gone up significantly as well. Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years.

Startup 150
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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

We generally have a policy to only fund entrepreneurs once the first version of a product has shipped or it near to shipping. So I asked Ethan to build his product first and then we would fund. I asked him if he would consider raising $3m in stead and we would put up most of the funds. We like to be able to see the concept.

CTO Coach 359
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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Where Stealth is Good – There’s a lot of discussions on the web about whether startups should be stealthy before they launch or not. A funding announcement is a stand-alone event.

Marketing 380
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

To say he has had an impact on the web would be an understatement. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! His impact has even helped a small country gain admission to the United Nations. Shopping.com.