From the Venture Trenches

APRIL 1, 2013

Of the three horses in a brand’s marketing troika: owned , paid and earned – earned media is the least understood and least utilized, despite the fact that a conscious effort to leverage the channel can be extremely effective and long lasting. However, they do require a constant vigil, particularly in regards to earned media.

Media 45

Media Social Media Geni Mentor 45

Tech Zulu Event

NOVEMBER 19, 2010

Tags: Business Culture Entrepreneurship Events Startup Video CallFire Coloft Distribber Geni Media Temple Namesake Social Annex Spotlight TekTrak Zugara.

Geni 65

Geni Media Startup Company 65

From the Venture Trenches

APRIL 1, 2013

Of the three horses in a brand’s marketing troika: owned , paid and earned – earned media is the least understood and least utilized, despite the fact that a conscious effort to leverage the channel can be extremely effective and long lasting. However, they do require a constant vigil, particularly in regards to earned media.

Media 40

Media Social Media Geni Mentor 40

TechCrunch LA

NOVEMBER 4, 2019

Next she took to Instagram, a new social media platform that quickly became the most effective tool in a blogger’s toolkit. Naturally, the next step in Bernstein’s evolution from blogger to businesswoman was a technology startup. Karat, a startup building a bank for creators. Last month, the product launched with $1.2

Platform 170

Platform Marketing Tool Venture Capital 170

SoCal CTO

MAY 15, 2009

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Corporations increasingly see social media as a key PR, communications and marketing medium.

Social Network 150

Social Network Networking Yammer CTO Hire 150

SoCal CTO

FEBRUARY 4, 2009

Top for January 16, 2009 - January 31, 2009 Posts Are You Selling Online Yet? Here’s how to do it.

Layoffs 159

Layoffs Woodland Hills Southern California Orange County 159

Tech Zulu Event

MARCH 7, 2010

Discover the what the future holds for you and this game changing media platform. Keynote: Jordan Rohan, Managing Director of Equity Research, Internet and Digital Media, Thomas Weisel Partners 9:30am: Keynote Panel: The State of Mobile: The Economics Of Critical Mass? Krishna Subramanian, Co-Founder, Mobclix.

Mobile 40

Mobile Media Case Study Advertising 40

Tech Zulu Event

NOVEMBER 29, 2011

Despite the fact that he can create things on Autodesk’s Maya that their own software designers may have never have dreamed up (or more accurately, that only a few people on this Earth can), being a ‘big wig’ was never May’s intention. Every film starts with a script; CG, live action, student short, the script is the bed frame.

Technical Review 90

Technical Review Technology Examples Malibu 90

SoCal Delicious

OCTOBER 8, 2012

Tech entrepreneurs and executives from Silicon Valley are moving south and buying up luxury homes in the Los Angeles area. He uses his former home, a just-under 900-square-foot beach bungalow two blocks away, to house Facebook employees visiting from up north. More than 600 tech start-ups have sprung up in L.A.

Los Angeles 44

Los Angeles Software Review Technical Review Journal 44