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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

As a last resort I outsourced and actually hired someone in India to remotely log into my computer during the night and correct all the errors from the scanned cards, which my in house team had processed earlier in the day. The best place to find forums is Google. Search Engine Optimization (SEO). Buy Online Lead Generation.

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The Master Checklist of EVERYTHING You Need to Start a Business

Jason Nazar

Check Google , Yellow Pages , and local directories to ensure your business name is not taken. Ensure your business name is available on a wide variety of social networking websites in order to develop consistent branding ( KnowEm ). Improve SEO. Get paid online ads, such as Google AdWords and Facebook Advertising.

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Interview with Dan Yomtobian, Scour

socalTECH

Dan Yomtobian: Scour is a social search engine, which meta searches Google, Yahoo, and MSN. We overlay our own algorithm and decide what listing to show, in what order, based on how Google, Yahoo, and MSN spit back data to us. People are so used to the Google mold. We use our own algorithm, as well as user votes.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Such Search Engine Optimization (SEO) is modern-day snake oil. No one, including the engineers who work on Google’s constantly evolving search algorithms, fully understands how to reliably and consistently boost search results via artificial means. Such fees must be factored into your cost per customer calculation.

Customer 164
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

We spoke about employment contracts for entrepreneurs – We talked about “change of control&# provisions in your contract and how to negotiate them. Following Microsoft’s addressable advertising trials with NBC in June 2009, many suspect that Google’s investment may have some defensive motivations, as well.