thrill-the-messenger 
InfoChachkie
OCTOBER 31, 2011
It is undoubtedly impressive that Richard Branson has motivated a government organization and hundreds of intelligent, affluent people to commit millions of dollars to secure a service that does not yet exist. As discussed in Thrill The Messenger , slightly off-color, unconventional quotes will help ensure that your startup’s voice is heard.
InfoChachkie
OCTOBER 13, 2010
The longer you wait to ask for a reference, the more difficult it will be for your Referencer to recall how you specifically added value to her organization. In 1266, the Emperor of China, Kublai Khan, granted the Venetian merchant, Marco Polo, a life-saving letter of recommendation. Let him that pays him not reverence be killed.”.
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InfoChachkie
MAY 9, 2011
This brand exposure helped Google establish “www.google.com” as a leading destination site. The resulting credibility will help you establish future business development and customer relationships. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Kiss of Death ConTraps. Give up Branding.
InfoChachkie
MAY 9, 2011
This brand exposure helped Google establish “www.google.com” as a leading destination site. The resulting credibility will help you establish future business development and customer relationships. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! Kiss of Death ConTraps. Give up Branding.
InfoChachkie
DECEMBER 2, 2009
Unattributed – There is no such thing as organic customers. “I know half the money I spend on advertising is wasted, but I can never find out which half.” John Wanamaker. If Mr. Wanamaker had access to the Internet, his oft-repeated quote, would have never been uttered. Decreasing Your Customer Acquisition Costs. It does not happen.
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