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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea. Not necessarily in the shopping mindset.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. And the more public you can make your goals for these key metrics the better.

Metrics 346
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

Swipely is a social network orientated around users credit card transaction data. WordStream – Provides software and services that help businesses manage SEM and SEO campaigns. On the show we also spoke about a company I really like called DataPop and how they help with keywords, AdSense text and landing pages.

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5 Tips For Startups To Win With Social Media

Startup Professionals Musings

I agree with my friend Lon Safko, and his classic book “ The Social Media Bible ,” which asserts your team can be successful at social without the cost of an expensive expert or agency, by following these five basic steps: Start with the dominant players. Top social networks are Facebook (1.2 billion users).

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Freelancers Are The New Entrepreneurs For Services

Startup Professionals Musings

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Websites like Elance and Guru.com help you staff up with specialists, or find work if you are a specialist.

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5 Startup Marketing Actions to Impress Investors

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Promotions that appeal to the wrong customers won’t help you. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. Get exposure for your expertise. Generate leads for your product.

Marketing 106
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How To Size Your Marketing Budget For Funding

Startup Professionals Musings

Use social media and Search Engine Marketing (SEM) to start. Promotions that appeal to the wrong customers won’t help you. Gather leads online from your social media initiatives, mine your contacts, attend trade shows, and use lead-generation services. Get exposure for your expertise. Generate leads for your product.

Marketing 102