Both Sides of the Table

JULY 14, 2010

Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. But this leads to organizational drift because staff will continue to produce “work.&#. Let me give you an example. But the counter case is equally ineffective.

Startup 323

Startup Press Development Team Review SEM 323

Startup Professionals Musings

NOVEMBER 27, 2011

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Just for fun, I’ve come up with a scoring system based on my own non-scientific survey to help you rate yourself on your level of Internet business acumen. Facebook alone has 800 million active members. Viral marketing.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

OCTOBER 30, 2010

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Just for fun, I’ve come up with a scoring system based on my own non-scientific survey to help you rate yourself on your level of Internet business acumen. Facebook alone has 500 million members. Do you have a business presence there?

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Startup Professionals Musings

MARCH 16, 2014

Use social media and Search Engine Marketing (SEM) to start. Promotions that appeal to the wrong customers won’t help you. There are multiple low-cost website tools available, like Adobe Dreamweaver, which allow you to do your own work and save thousands of dollars, but a budget of $10,000 is a good starting point.

Marketing 102

Marketing Funding Social Media SEM 102

socalTECH

AUGUST 16, 2013

We grew our SEM and improved our ROI. How have those changes helped grow the firm? We provide an amazing ad platform, which helps them to communicate their message, and compete with the Four Seasons, the Ritz Carlton, and really raise their profile as a luxury brand. DE, Italy, and have similar plans with Asia.

Pricing 256

Pricing Sites Marketing SEM 256

Both Sides of the Table

JUNE 27, 2011

If I can help you avoid some of my first-time mistakes it would be a victory. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). It also helps to keep down issues with crowds getting too big, too early. Read their articles.

Marketing 380

Marketing Startup Press Technical Advisors 380

socalTECH

MAY 5, 2009

The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. We like Bessemer because of their experience in the consumer retail space, and decided it would help us to grow to the next level. Who knew then that things would get so shaky.

Venture Capital 113

Venture Capital SEM Commerce Email 113

Startup Professionals Musings

JANUARY 17, 2013

Use social media and Search Engine Marketing (SEM) to start. Promotions that appeal to the wrong customers won’t help you. There are multiple low-cost website tools available, like Adobe Dreamweaver, which allow you to do your own work and save thousands of dollars, but a budget of $10,000 is a good starting point.

Marketing 106

Marketing Startup Social Media SEM 106

InfoChachkie

OCTOBER 13, 2009

Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords. The key to effective SEM is diligent and vigilant review of the keywords and their respective effectiveness. . No doubt a young entrepreneur will eventually devise the modern equivalent of the paper route.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

InfoChachkie

JULY 23, 2012

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. And the more public you can make your goals for these key metrics the better.

Metrics 346

Metrics Startup SEO Customer 346

Startup Professionals Musings

DECEMBER 7, 2010

Use social media and Search Engine Marketing (SEM) to start. Promotions that appeal to the wrong customers won’t help you. There are multiple low-cost website tools available, like Adobe Dreamweaver, which allow you to do your own work and save thousands of dollars, but a budget of $10,000 is a good starting point.

Marketing 94

Marketing Startup Social Media SEM 94

Both Sides of the Table

NOVEMBER 22, 2009

I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. Think about this – bands and stars helped bring people by the millions to MySpace. But I also accept and appreciate the ads in Hulu because I know that I’m watching shows for free.

Advertising 277

Advertising Technical Review GRP Partners Google 277

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. If you want to read more of my views on this topic I’ve covered it here and here.

Advertising 284

Advertising Invest RSS CPC 284

InfoChachkie

DECEMBER 2, 2009

Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

APRIL 26, 2016

In general I find that raising large amounts of money when you haven’t figured it out ends up papering over problems more then helping solve fundamental issues in the business. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC.

Metrics 150

Metrics Startup SaaS Course 150

Tech Zulu Event

APRIL 24, 2013

He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits. Additionally, they leveraged OEM partners to co-market it through free trails and optimized the landing pages to download the app or to become a Hulu Plus member. Richie is also an entrepreneur, connector and Investor.

Hulu 111

Hulu Startup Social Media Organization 111

Tech Zulu Event

SEPTEMBER 19, 2010

TechZulu is always here to help. We are TechZulu after all, so you know we could not do this post without some helpful event recommendations for startups and entrepreneurs. Here in Los Angeles we've tied the entire conference together with the Twelethon , a creative fundraising platform in support of Inner-City Arts.

Social Media 65

Social Media Media Tech Coast Angels Orange County 65

socalTECH

SEPTEMBER 14, 2009

This morning's interview is with Billy Fried , co-founder and CEO of Kijubi (www.kijubi.com), a new startup which is looking to help people find travel activities. The firm is launching itself today at TechCrunch50. We talked with Billy last week about the firm, and what it's trying to do: What's the whole idea behind Kijubi?

Activity 164

Activity Startup Sites Web 164

Both Sides of the Table

MARCH 25, 2016

Yet I can’t help thinking there are many predictable failures that come from a lack of basic planning. And influencers may help once or twice but ultimately nothing is free. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Then you need to understand the economic benefit to the user.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

MARCH 11, 2011

His impact has even helped a small country gain admission to the United Nations. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! To say he has had an impact on the web would be an understatement.

Competition 350

Competition Idealab Product CitySearch 350

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Websites like Elance and Guru.com help you staff up with specialists, or find work if you are a specialist. Administrative specialists.

Entrepreneur 106

Entrepreneur Services Search Engine Optimization Startup 106

Both Sides of the Table

MARCH 1, 2011

DJ’s couldn’t help but want to play his records. It also helps to start with a target demographic so you can focus your efforts. Only after you’ve done all this can you consider whether or not it makes sense to pay for any marketing such as SEM, PR, trade show expenditure, etc.

Entrepreneur 398

Entrepreneur Startup Writing Blogging 398

Both Sides of the Table

MAY 15, 2010

WordStream – Provides software and services that help businesses manage SEM and SEO campaigns. On the show we also spoke about a company I really like called DataPop and how they help with keywords, AdSense text and landing pages.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Websites like Elance and Guru.com help you staff up with specialists, or find work if you are a specialist. Administrative specialists.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Websites like Elance and Guru.com help you staff up with specialists, or find work if you are a specialist. Administrative specialists.

Entrepreneur 48

Entrepreneur Search Engine Optimization Startup SEM 48