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How To Begin Using Social Media In Your Business

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

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8 Tactics To Make You A Fearless Business Innovator

Startup Professionals Musings

Define realistic metrics to keep track of progress. You need metrics to incentivize the right team behaviors. Technology is great, but high-tech major-step-forward solutions are not the answer to all our change challenges. Don’t forget the new social media platforms and industry forums.

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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

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Too Busy for Social Media Marketing Could Be Fatal

Startup Professionals Musings

He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only.

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Don’t Be Too Busy for Social Media Marketing

Startup Professionals Musings

According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only. Experiment with social media tools.

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How to Profit: “Thank You Metrics” – Community First, Money Second

Tech Zulu Event

To prove that point, tonight I had the privilege of hearing him speak at Lean LA , a Los Angeles group that helps high tech start-ups build great companies on a budget. Noah has what I believe he called “Thank You metrics”. Question is, how do we focus on community first when we have utility bills to pay.

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Happy Customers Make Gender Bias (Nearly) Irrelevant

InfoChachkie

In a similar vein, a 2012 study by the Kauffman Foundation noted that women account for only 10% of all the founders of high-tech startups. This problem is exacerbated by the media''s incessant focus on the same a handful of success stories (e.g., During the period studied, only "1.3% What Gives?

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