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Startup Professionals Musings
NOVEMBER 2, 2013
When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.
Startup Professionals Musings
SEPTEMBER 28, 2012
When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Dell announced years ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%.
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Startup Professionals Musings
JULY 9, 2011
I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?
Startup Professionals Musings
JUNE 4, 2010
I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.
socalTECH
NOVEMBER 28, 2011
Neville Spiteri is co-founder of Venice-based WEMO Media (www.wemomedia.com), a new, digital studio whose flagship product is TheBlu (www.theblu.com) an online, interactive experience focused on the world's oceans. Our focus is really what we refer to as globally shared media. We spoke with Neville about the company: What is theBlu?
socalTECH
DECEMBER 27, 2012
For the last week of the year, we're featuring the thoughts and reflections of some of the movers and shakers of Southern California's high tech community. See more insights from the Southern California high tech community in our continued series this whole week! What was the biggest news for you/your firm this year?
socalTECH
NOVEMBER 20, 2012
Sonos has set the standard for high quality, easy to use, whole-house music systems which. seamlessly connect to your smartphone, PC, and streaming media services. Have an HDTV, and wish you could browse the web or stream content from the Internet? WD's TV Live Hub also features built in storage for all of your media.
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