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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

Hollywood's an old industry, used to doing business in traditional ways. One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of social networking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films. What is FilmBreak?

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CityGrid Media Buys BuzzLabs

socalTECH

West Hollywood-based CityGrid Media , the unit of IAC formerly known as CitySearch, said today that it has acquired BuzzLabs , a social media monitoring and sentiment analysis software developer. The company explained that it would be integrating BuzzLabs' technology into its platform over the next three to six months.

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Big tech companies are looking at Hollywood as the next stage in their play for the cloud

TechCrunch LA

This week, both Microsoft and Google made moves to woo Hollywood to their cloud computing platforms in the latest act of the unfolding drama over who will win the multi-billion dollar business of the entertainment industry as it moves to the cloud. “I n media and entertainment there are lots of isolated studios around the world.

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Demand Media Ties With Tyra Banks On Beauty, Fashion Site

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Los Angeles-based Demand Media , the online media firm headed by Richard Rosenblatt, announced today that it has inked a partnership with celebrity model Tyra Banks , to create a new site focused on fashion and beauty. Financial details of the partnership between Banks and Demand Media were not disclosed. READ MORE>>.

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GotCast Plans Spinoff Website For Social Media Contests

socalTECH

Santa Monica-based GotCast , the online casting site run by Alec Shankman, told its users today that it is gearing up to launch a new, spin-off website for its social media contest platform. No other details of the new effort were announced by the company.

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Fanattac Gets $1M, Tackles Social Media, Music

socalTECH

Hollywood-based Fanattac , a developer of an online, social media platform which looks to connect music fans and artists, has raised $1M in a funding round. the firm said it is providing a "unique" social media experience for music lovers, where fans will be able to interact with artists online.

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Pluto.TV Takes On Media Aggregation

socalTECH

Los Angeles-based Pluto.TV , a new company led by startup veteran Nick Grouf, said Monday that it has launched a brand new, video platform which will curate streams of video content around music, sports, news, entertainment, and many other areas. READ MORE>>.

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