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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

Hollywood's an old industry, used to doing business in traditional ways. One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of social networking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films.

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What Mattered in 2012: Aber Whitcomb, io/LA

socalTECH

We've also invented and patented a new technology called "MasterKey" that allows people to play our games natively on all relevant social and mobile platforms. At io/LA we launched a new 8000 sq/ft co-work and incubator space in Hollywood. Facebook became so dominant in social, not even Google could touch them.

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How Frequency Wants To Bring You Internet Video, with Blair Harrison

socalTECH

We connect consumers to great content from around the Internet, from social networks, from thousands of branded video channels, and around any particular topic they're interested in. We hope to be on every single platform, over time. Being social connected and socially aware is another, and being comprehensive is a third.

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The Most Interesting Online Video Trend

Both Sides of the Table

I called this trend “ Torso TV ” because the “head” of consumption (largest number of views) was dominated by platforms that had massive distribution (think TV stations, radio or retail outlets that sell CDs and DVDs. easy sharing (through social networks or platforms like YouTube). think Apple.

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Twiistup 6 Highlights

Both Sides of the Table

I believe that Twiistup is now a platform from which to grow and highlight what is uniquely LA. For highlighting what is uniquely LA, for adhering to a strict quality standard for speakers and for building this great platform for the future Francisco Dao (aka “ The Man ”) should feel proud of what he has accomplished.

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The Future of Television & The Digital Living Room

Both Sides of the Table

So without my weighing into the pro’s / con’s of this I can say that I believe it will capture a large segment of the market but leave room for “open platforms&# to play a big role. Thus you see television manufacturers rushing to create content ecosystems, app platforms, TV OS’s and Internet offerings.

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