article thumbnail

7 Ways To Preclude The Most Common Investor Rejection

Startup Professionals Musings

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. Market penetration. Signed contracts with big name customers, like IBM, AT&T, or Wal-Mart, is a strong indication of traction.

Startup 121
article thumbnail

7 Challenges For Good Businesses To Achieve Longevity

Startup Professionals Musings

Examples of great companies that have achieved longevity, by initiating major changes, include American Express (originally express mail), IBM (tabulating and computer hardware), and J.P. Companies follow each other rather than the market. No company can afford to lose the agility, flexibility, and innovation of a startup.

Startup 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Forces That Kill Momentum For Business First-Movers

Startup Professionals Musings

For example, when I was with IBM, in an era where constant change was necessary to compete, we made job rotation and training a prerequisite for good performance ratings, so that team members sought change and new learning, rather than passively resisting. Set up training courses that highlight agility, and adopt agile working practices.

Metrics 122
article thumbnail

6 Ways To Improve Your Odds Of New Business Success

Startup Professionals Musings

If you are the hot-shot technical innovator that invented your solution, make sure you have an equally adept business and marketing expert to complement your skills. “If Pivot early, as required, to tune your features and marketing to meet the market and technical realities. The market is unpredictable and changes fast.

article thumbnail

7 Ways Growing Companies Drift From Startup Thinking

Startup Professionals Musings

Examples of great companies that have achieved longevity, by initiating major changes, include American Express (originally express mail), IBM (tabulating and computer hardware), and J.P. Companies follow each other rather than the market. No company can afford to lose the agility, flexibility, and innovation of a startup.

Startup 128
article thumbnail

8 Ways the Internet has Changed Software Marketing

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, March 13, 2007 8 Ways the Internet has Changed Software Marketing Great post - 8 Ways The Internet Changed Software Marketing - is an interesting take on how different it is these days to market software. Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150
article thumbnail

8 Management Behaviors Drive Change Without Crisis

Startup Professionals Musings

In this era of rapid market and technological change, I know I have to challenge my small business advisory clients to keep innovating and stay ahead of the game. They have the courage to make bold decisions, often contrary to conventional market research and linear thinking. Set metrics and rewards specifically for innovation.

Metrics 58