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The Power of Twitter in Information Discovery

Both Sides of the Table

Right now the most important role to hire in Twitter would be a seasoned marketing professional who could proactively change the conversation about Twitter and educate people about its significance as an information sharing tool. They need a stronger campaign about consumption rather than sending Tweets.

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Four Recruiting Lessons From Grandpa

InfoChachkie

You might have even found your current job on social media. Some things about recruiting and hiring are timeless; things us whippersnappers would do well to consider during our next round of hiring. Always make sure you’re having conversations about execution and results, not just methods and techniques. Share and Enjoy.

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7 Business Mistakes Serial Entrepreneurs Never Make (Twice)

InfoChachkie

Attempt To License An Idea. Rationale: My idea is so mind-blowingly fantastic, I can sit back and collect licensing fees while someone else does all the work required to turn my idea into a successful business. Fallacy: Ideas are worthless, while skillful execution is priceless. Statue photo by Tony the Misfit on Flickr.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea. I believe it is the new form of RSS – the place people go to find out what is happening in the latest news. Thus, we click!

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5 things Silicon Valley gets wrong about Southern California

SoCal Delicious

VentureBeat | News About Tech, Money and Innovation. 10 New York City startups we’re crazy about. Streaming media. Social media. 5 things Silicon Valley gets wrong about Southern California. There are a lot of misconceptions about SoCal and it’s time we set them straight. Whats Hot Menu. what’s hot?

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

Along the way, they created a supportive community of emotionally attached stakeholders that would be the envy of any Social Media Manager. an email) to about 35 people. We''re motivated, passionate, excited, terrified and at many times, have absolutely no idea what we are doing. Here''s how they pulled it off.

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23 Startup Tips From Oprah Winfrey

InfoChachkie

Winfrey was an unlikely candidate to become one of the most dominant media personalities of modern America. Did Oprah know anything about preparing food on live television? It was natural for Oprah to be apprehensive about assuming an unfamiliar role in the US’s third largest media market. Forget about the fast lane.

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