article thumbnail

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He invented the category of sponsored search. He presented the idea at the TED conference in the mid 90′s and was literally boo’d while he was on stage. At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs.

article thumbnail

How Open Should a Startup CEO be with Staff?

Both Sides of the Table

But I’m working on a large team of people trying to figure out how to make micro improvements to a paid-search algorithm. They can’t wait to hear your brilliant idea. You left our team to work on THAT idea? Aren’t they worth billions of dollars?” ” “Yeah, Ma. “What?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

This Week in Venture Capital – Episode 2

Both Sides of the Table

Because GoTo.com was his idea. It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. But bill is a BIG idea guy. Overture sold for $1.6 billion to Yahoo!

article thumbnail

Hero Conf Los Angeles [ LOS ANGELES ]

Tech.Co

“Hero Conf Los Angeles marks our sixth annual US event, where PPC fanatics gather to share a passion, collaborate on solutions and simply have fun while learning about the latest trends in paid search.

article thumbnail

RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Additionally, they might do a lot of paid search advertising and as a result want to get better ROI on their paid search and see which keywords are generating phone calls and revenue for them. Good ideas, great people and access to capital are key to any thriving entrepreneurial ecosystem.

article thumbnail

Idealab

Tech.Co

The structure of Idealab has allowed us to test many ideas at once and turn the best of them into companies, attracting the human and financial capital necessary to bring them to market. Many of these companies were among the first to introduce new business ideas to the market.

article thumbnail

Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

What was Bill Gross’s heretical idea as portrayed to the tech elite? He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). You can hear many other amazing stories in this 1:1 interview ).