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These days it’s Santa Monica and Venice. The costs of building a company have gone down dramatically, from $5 million to get to launch in the late 90’s to $500,000 (or even lower) today for web companies. So we’ve seen an explosion in the number of startup companies and subsequently a huge burst in the number of incubators.
Fun Fact: Walk into their Venice-based office and you’ll find a giant giraffe (dubbed their co-founder’s “spirit animal”) stuffed in their version of a startup treehouse. Incubator: Amplify LA. Developed by four Stanford University students, Snapchat , now located in Venice, is a new way to share moments with friends and family.
MR: We always had a web presence. Whatever you see on the app, you can see on the web. The web isn’t dead and the mobile app is still growing. But now, we have been gaining a larger audience thanks to our online web presence. There are a lot of incubators and a lot of money that is starting to flow here.
Venice-based Zefr (www.zefr.com) got its start in the content world--licensing movie clips and posting them online--but soon, figured out there was a whole different opportunity in developing software tools to understand exactly what was happening on YouTube.
The narrow, 3-mile strip of land that runs from Santa Monica through Venice, and is now stretching down to Playa Vista, has been dubbed "Silicon Beach" due to the heavy concentration of Internet companies and executives there. VENICE RISING. Venice: 13% | L.A. Talent agencies CAA and WME are incubating start-ups.
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