Both Sides of the Table

MAY 14, 2018

I know that you can use an email system with this to track my open rate, whether I forwarded the email, the IP address where I read it, whether I was on a mobile device or a wired computer and you can tell who else read the document. What should not be in your deck? Competition isn’t won or lost by your marketing decks?—?it’s

Funding 239

Funding Venture Capital IP Email 239

Both Sides of the Table

MAY 2, 2015

It freed up Ophir to grow out our sales organization, to work more closely with agencies, to innovate on product and to raise capital. The last thing you want the CEO (or heads of sales, marketing, product) doing is sinking 3 days every month into preparing board packs. The full financial details and metrics were in the deck.

Outsource Development 150

Outsource Development Metrics Startup Sales 150

socalTECH

JANUARY 14, 2011

We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments. Even if they don't know how to build the model, they are able to leverage that information to make decisions. Did the TV stimulate search?

Social Media 235

Social Media Demand Activity Marketing 235

SoCal Delicious

SEPTEMBER 22, 2008

First, let me recommend reading a previous blog, called omg I’m just a startup, I can’t do those fancy metrics. Initally, the product development process should likely be focused on big-picture qualitative information, like whether or not your business is addressing the right audience as well as the preferences for that audience.

Startup 29

Startup IP Email Report 29