article thumbnail

Value and Meetups - SEO / SEM

SoCal CTO

I went to a meetup yesterday that was on the topic of Internet Marketing / SEO / SEM. And I doubt that any of them were providing that information because they were trying to pitch. I'm hoping to figure out a way to spark a meet-up around SEO / SEM in Santa Monica / West Los Angeles / South Bay.

SEM 150
article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. But my contact told me that many viral videos start through close networks on Reddit where a degree of formal and informal collaboration of individuals takes place.

Marketing 379
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. When we look at Twitter we’re following friends or people from whom we want to know more information.

article thumbnail

Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

And I certainly didn’t want him having to trapse up-and-down Sand Hill Road informing every VC of his next idea. ” When merchants sign up MyTime then helps them with marketing activities through marketing automation tools they’ve build across SEM, social, and email.

CTO Coach 359
article thumbnail

10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). In my experience, entrepreneurs who are overly paranoid or are information hoarders rarely do well. The following are some lessons I learned about early-stage startup marketing.

Marketing 380
article thumbnail

This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

Swipely can even append transaction data with relevant information such as menus or store catalogs. The service allows users to shop by a personal identification number (instead of providing personal contact information or payment information) and pay by invoice (delayed cash on delivery) or account (credit).

article thumbnail

The Case for In-Stream Advertising

Both Sides of the Table

I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. But I also accept and appreciate the ads in Hulu because I know that I’m watching shows for free. This debate is awfully familiar - This debate is so familiar to me.