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Southern California Linked IPOs Grow

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The number of Southern California related initial public offerings is growing steadily upwards, as Gevo --originally started in Pasadena, and based on technology out of Caltech and UCLA--hit the market this morning. Gevo is just the latest in a surge of companies hitting the public markets which have Southern California links.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

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Josef Gorowitz , Swagbucks (Torrance, online marketing/rewards). Shuki Lehavi , TalusLabs(Woodland Hills, mobile apps). Amanda MacNaughton , PromoJam (Glendale, marketing software). Adam Goldenberg , Intelligent Beauty/JustFab (El Segundo, fashion). Matthew Goldman , Wallaby Financial (Pasadena, financial).

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Interview with Ross Levinsohn, Velocity Interactive Group

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This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. Ross Levinsohn is a board member at FatTail and a venture capitalist at Velocity Interactive (www.velocityig.com), and headed up Fox Interactive Media's buy of MySpace.

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Interview with Steve Pelletier, FatTail

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Late last year, we had the chance to talk with Velocity Interactive's Ross Levinsohn about their investment in Woodland Hills-based FatTail (www.fattail.com). That has been in the market since 2004. We took a flyer on building some prototypes, and showing them around the market--but also to venture investment folks.