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OpenX Sets Marketing Head

socalTECH

Los Angeles-based online advertising technology provider OpenX announced this morning that it has named Matthew Reid as its new Vice President of Marketing. OpenX said that Reid will oversee branding, customer acquisition and product marketing. Reid reports to Jason Fairchild, OpenX's Chief Revenue Officer.

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OpenX Launches SDK For Mobile Video Ads

socalTECH

Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory.

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OpenX Adds Japanese Investor

socalTECH

Los Angeles-based OpenX Software has a new investor, the firm said today, Japanese company cyber communications, inc. According to OpenX, cyber communications, which is a wholly owned subsidiary of Dentsu Inc., OpenX said it has now raised more than $75M in funding. Global Investment, Inc., and Presidio Ventures.

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OpenX Gets $22.5M More For Online Advertising

socalTECH

Pasadena-based advertising technology firm OpenX has raised $22.5M The new round was led by Samsung Venture Investment Corporation, and also included Accel Partners, Index Ventures, SAP Ventures, Mitsui & Co. Global Investment, Inc., more in a round of funding, the company announced today, via a Series E funding round.

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OpenX Launches In Japan

socalTECH

Los Angeles-based OpenX , the developer of ad serving software and operator of an online advertising marketplace, has expanded into Japan, the firm said today. OpenX said it has launched the OpenX Market Japan, in a deal with Japanese media rep firm Cyber communications inc (cci). Global Investment, Inc.,

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Interview with Tim Cadogan, OpenX

socalTECH

One of the firms poised to take advantage of that growth is Pasadena-based OpenX (www.openx.org), which develops one of the most widely used ad serving solutions available. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

Tim Cadogan , OpenX (Pasadena, advertising). Josef Gorowitz , Swagbucks (Torrance, online marketing/rewards). Amanda MacNaughton , PromoJam (Glendale, marketing software). James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Sean Callahan , SlimSurveys (San Diego, mobile apps).