Invest Metrics Pricing Satisfaction 
Startup Professionals Musings
MARCH 10, 2023
Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Even if you are not requesting outside funding, I would expect a clear process for sourcing and managing the investment you plan to apply.
Startup Professionals Musings
APRIL 28, 2021
I recommend a trial run with an experiment or MVP (minimum viable product), at full price and cost, before the big bang launch, risking your investment money and a major time commitment. It’s an amazing ride, and there is no satisfaction like creating something out of nothing.
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Startup Professionals Musings
JUNE 7, 2020
Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Even if you are not requesting outside funding, I would expect a clear process for sourcing and managing the investment you plan to apply.
Startup Professionals Musings
MAY 10, 2019
Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for social media, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a social media strategy.
Startup Professionals Musings
APRIL 1, 2019
Be willing to invest in effort, before expecting results. Every business owner understands the need for making an investment first, before realizing any return or instant gratification. Help your owner get beyond the misleading metrics of employee overtime and salary increases.
Startup Professionals Musings
OCTOBER 2, 2015
Smart entrepreneurs have metrics for assessing their progress against milestones and regularly communicate new insights to the team. No matter how great your solution, it takes real marketing effort, content and investment to get attention these days. Update your plan at least once a month. Don’t wait for a crisis to drive change.
Startup Professionals Musings
MAY 24, 2015
Entrepreneurs need to document a process of responding to a market need, sizing opportunity, assigning a specific business model, and planning for marketing, sales, and customer satisfaction. Even if you are not requesting outside funding, I would expect a clear process for sourcing and managing the investment you plan to apply.
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