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More investors are betting on virtual influencers like Lil Miquela

TechCrunch LA

“The way I look at it… a lot of it is going to be like any kind of content studio,” says Peter Rojas, a partner at the New York investment firm Betaworks Ventures. Our appetite for fresh content and this stuff is kind of limitless,” says Rojas. “There’s no reason why you won’t see it across the board.