Startup Professionals Musings

JUNE 4, 2021

What most people don’t realize is, according to recent statistics , despite top positioning, only a quarter of sites selected comes from paid search. Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Paid search engine ranking (PPC) is just buying advertising for your business.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Startup Professionals Musings

MARCH 23, 2013

All these models start with the advertiser choosing the right search keywords to match user searches. Other PPC experts will track your campaign from click to transaction, providing you with detailed reports on and return on investment (ROI). The display side is called pay per action (PPA) or pay per lead (PPL).

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

FEBRUARY 21, 2010

One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I believe that many social networks confused this idea. Enter RingRevenue.

Advertising 284

Advertising Invest RSS CPC 284

InfoChachkie

JUNE 9, 2011

If someone is searching ‘best coupon website deals’, they really do not necessarily (want) one answer to their question, (rather) they want to get a ranked list (based on) hundreds of peoples’ opinions. If someone is investing in me and my idea, I simply don’t want to let them down. I do everything I do all in or nothing.

Google 264

Google Organic Search Sites Startup 264

Both Sides of the Table

OCTOBER 19, 2009

On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. 1:20 and they turned up like clockwork. And covered we did.

Venture Capital 274

Venture Capital Blogging Startup Slides 274

Both Sides of the Table

OCTOBER 29, 2009

Facebook popularized the short-form “status update&# and this initially is called the “feed&# but over time starts to become known as the “ stream.&# Twitter then popularizes the idea of having only a stream (e.g. So we ended up with “real-time streams&# in Twitter, Facebook, MySpace, Blip.FM, etc.

Ideas 286

Ideas Advertising Google Technical Review 286