Magazine Mobile Platform Software 
socalTECH
APRIL 27, 2011
San Diego-based Qualcomm has released a platform for developing augmented reality (AR) software for Android, the firm announced this morning. The firm said the software, available via its beta program, allows users to build, market, and distribute applications based on its Qualcomm AR platform. or greater smartphones.
Tech Zulu Event
AUGUST 26, 2013
Digital publishing ecosystem Mag+ and Appboy, a mobile relationship management platform have partnered to enable digital publishers convert their readers into loyal users. Mag+ corporate clients can also use the partnership to building mobile enterprise apps and monetize them. Boon for both traditional and corporate publishers.
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socalTECH
AUGUST 2, 2013
How do you keep up with everything that''s happening with your favorite interests, brands, and personalities on your mobile phone? Yapert raised a funding round a few weeks ago from the Tech Coast Angels, Desert Angeles, and Pasadena Angels for its mobile apps, which consolidates news and information about your favorite interests.
Both Sides of the Table
MARCH 30, 2010
Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. Both of his co-founders worked with him previously and both worked on ad management platforms. The world is going mobile. I’ll explain in detail below.
socalTECH
FEBRUARY 14, 2013
Mobile devices like the iPhone and iPad have completely revolutionized how consumers interact with the online world in the past few years. One of the first companies to see the potential for a mobile application specifically targeted at the enterprise was Roambi (www.roambi.com), which is based in Solana Beach.
socalTECH
JULY 2, 2010
Anametrix said that the paper is using its platform for both web analytics, and analyzing mobile, social media, video, e-mail and other efforts. Anametrix says its platform, InstaVista, is targeted at publishing firms, including newspapers, magazines, and directories. Financial impact of the win was not disclosed.
Tech Zulu Event
OCTOBER 15, 2012
Email marketing and cross-channel interactive marketing saas solutions provider ExactTarget has acquired Pardot, a marketing automation provider and iGoDigital, web personalization provider in a move that will revolutionize its marketing platform. The acquisitions are meant to make the firm’s marketing platform better.
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