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The Convergence of Social Media & Traditional Radio

Eric Greenspan

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. But there’s more…on this show, we control the content and we have built the social media right into the program. Tell no one!

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Anametrix Wins San Diego Union-Tribune

socalTECH

San Diego-based Anametrix , a developer of web analytics technology, said this week that it has signed The San Diego Union-Tribune as a customer. Anametrix said that the paper is using its platform for both web analytics, and analyzing mobile, social media, video, e-mail and other efforts. READ MORE>>.

San Diego 164
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7 Ways To Promote Your Services Business By Blogging

Startup Professionals Musings

If you can’t justify both a web site and a blog, skip the old-fashioned web site, and make your blog do double duty as described below. Several free blog platforms, like WordPress , are so flexible that you can configure them as a website, as well as your blog, without separate hosting. Add content regularly. Add outgoing links.

Blogging 135
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Robb Report's Bill Curtis On Why Podcasting Is The Next Media Frontier

socalTECH

We have published 74 different magazine titles over the last 30 years. We've had event companies, and clubs, and web businesses, all vertically focused on either passions or really exciting subjects like knowledge management, sales, field force automation, and home office computing, small business, bedtime reading. Why podcasting?

Media 150
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ExactTarget Acquires Pardot and iGoDigital to Redefine its Marketing Platform

Tech Zulu Event

Email marketing and cross-channel interactive marketing saas solutions provider ExactTarget has acquired Pardot, a marketing automation provider and iGoDigital, web personalization provider in a move that will revolutionize its marketing platform. The acquisitions are meant to make the firm’s marketing platform better.

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How Yapert Puts All Your Interests In One Mobile App, With Phil Kelly

socalTECH

Phil Kelly: We''re an interactive, mobile magazine, which I think is probably the best way to describe it. What we''re doing, is curating the most popular interests, brands, and entertainers, which comprise the interest in the social web, and putting in on one platform. Explain exactly what Yapert is all about?

Mobile 159
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LA Tech Startup Innovators and Fun Facts

Tech Zulu Event

Their Behavioral Marketing Platform even broke new ground at ad:tech 2011 winning an innovation award. Fun Fact: Their latest investment was into LA-based Daqri – the augmented reality platform that has been used for campaigns with Cadillac and MAXIM Magazine. Social Media: Snapchat. Incubator: Amplify LA.

Startup 111