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The Convergence of Social Media & Traditional Radio

Eric Greenspan

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. But there’s more…on this show, we control the content and we have built the social media right into the program. Tell no one!

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The makers of the virtual influencer, Lil Miquela, snag real money from Silicon Valley

TechCrunch LA

The subject of numerous glowing profiles in online and print fashion and lifestyle magazines (including, most recently, in High Snobiety ), Lil Miquela’s stardom (and her fellow avatars) fascinated because the characters’ creators coyly toed the line around “her” self-awareness and their own. ” That was a lie.

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Anametrix Wins San Diego Union-Tribune

socalTECH

Anametrix said that the paper is using its platform for both web analytics, and analyzing mobile, social media, video, e-mail and other efforts. Anametrix says its platform, InstaVista, is targeted at publishing firms, including newspapers, magazines, and directories. Financial impact of the win was not disclosed.

San Diego 164
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Robb Report's Bill Curtis On Why Podcasting Is The Next Media Frontier

socalTECH

We spoke to Bill about CurtCo's move into the podcasting area, and why he thinks podcasting is the next frontier in media. We have published 74 different magazine titles over the last 30 years. Bill Curtis: It's by far the most exciting platform right now. That's absolutely crucial in magazines, and in the way we ran events.

Media 150
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ExactTarget Acquires Pardot and iGoDigital to Redefine its Marketing Platform

Tech Zulu Event

Email marketing and cross-channel interactive marketing saas solutions provider ExactTarget has acquired Pardot, a marketing automation provider and iGoDigital, web personalization provider in a move that will revolutionize its marketing platform. The acquisitions are meant to make the firm’s marketing platform better.

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Action Sports and Social Media Live Wednesday

Tech Zulu Event

Tomorrow starting at 8pm PST We will be live streaming ( click here to view live stream ) the "Action Sports + Social Media Marketing Mash Up" event put on by SoCal Action Sports Network. Gregory Ferenstein, Fast Company Magazine. He’s a great example of how to build “your” personal brand to take it to the next level. |. |.

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How Yapert Puts All Your Interests In One Mobile App, With Phil Kelly

socalTECH

Phil Kelly: We''re an interactive, mobile magazine, which I think is probably the best way to describe it. What we''re doing, is curating the most popular interests, brands, and entertainers, which comprise the interest in the social web, and putting in on one platform. Explain exactly what Yapert is all about? READ MORE>>.

Mobile 159