Remove Marketing Remove Media Remove Paramount Remove Social Media
article thumbnail

Why Hollywood is Joining the Video On-Demand Market

Tech.Co

Hollywood studios are jumping on the trend of the VOD market. Hollywood is Lacking in VOD Marketing Skills. Paramount Digital’s Tom Lesinski explains, “The way large films are marketed no longer makes sense.” They take advantage of a fundamental marketing truth that has never died: word of mouth.

article thumbnail

How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing. What's your background?

Hollywood 256
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Unfair Advantages To Help You Succeed In Business

Startup Professionals Musings

These authors speak from their own wealth of experience in creating and growing technology startups, marketing, and fundraising. In the business world, your ability to raise money is often paramount to your success. Personal branding is how we market ourselves to others, and is very important in this Internet age.

Help 130
article thumbnail

Interview with Matt and Amanda MacNaughton, PromoJam

socalTECH

What's the best way to get the word out about your brand on social media? Amanda MacNaughton: PromoJam is an enterprise, social marketing technology platform. Matt MacNaughton: Our mantra, is to reach social media users everywhere. What is PromoJam? How did you two start the company?

article thumbnail

Digital LA: Branded Entertainment Panel Live!

Tech Zulu Event

They’ll discuss how content creators and brands work together to create, develop, and market digital branded entertainment. and live shows (CMA Awards Red Carpet, Oscars Backstage Pass – All Access Show Oscar.com) for Disney/ABC Television Digital Media Group. Scheduled speakers include. David Beebe, ABC Digital Studio.

article thumbnail

MeetAdvisors | Business Advice For Entrepreneurs

Tech Zulu Event

We review the credentials of Advisors via LinkedIn and other social media sources to ensure they’re worth their weight in advice. Review quality is paramount since Advisors are doing this to build relationships. In some cases, there may also be an interview. If granted, they leave a review for the Advisor.

article thumbnail

Smart Startups Don’t Try To Satisfy Every Customer

Startup Professionals Musings

Many people will argue that total customer satisfaction is paramount, but I’m a pragmatist who believes that treating everyone the same really means treating all of them poorly. Use interactive social media and targeted marketing to go after the customers that you want and need.