Startup Professionals Musings
JULY 3, 2020
Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.
socalTECH
DECEMBER 18, 2014
A Texas theater chain''s plan to run Team America: World Police instead of The Interview , has been quashed by Paramount Pictures, according to the chain. theinterview north korea sony hacking hackers politics film hollywood content media terrorism security cybersecurity team america southpark south park paramount' READ MORE>>.
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Tech.Co
SEPTEMBER 20, 2017
Hollywood studios are jumping on the trend of the VOD market. Hollywood is Lacking in VOD Marketing Skills. Paramount Digital’s Tom Lesinski explains, “The way large films are marketed no longer makes sense.” They take advantage of a fundamental marketing truth that has never died: word of mouth.
Startup Professionals Musings
MARCH 31, 2023
Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.
Startup Professionals Musings
OCTOBER 21, 2015
Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.
Startup Professionals Musings
JULY 9, 2018
Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work.
socalTECH
MARCH 1, 2013
However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing. What's your background?
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